Bershka

We brought to the event young influencers, tiktokers and socialites from the Bershka community, all strong supporters of the brand. Over the months, we focused on strengthening this community through a series of targeted activities and programs on Instagram, building lasting connections and increasing engagement with our audience.

At the grand opening party for the new Bershka store in Corso Vittorio Emanuele, Milan, the highlight of the evening was the electrifying performance by Gen Z icon and singer, Anna Pepe. Her dynamic presence and energy captivated the crowd, perfectly reflecting the vibrant and youthful spirit of the brand. The performance set the tone for an unforgettable night, making it a standout moment of the event.

After the success of the grand opening, the after party continued at the Bresh event, where guests carried on celebrating in an atmosphere of pure fun. The night was filled with music and dancing, keeping the energy and excitement of the Bershka event.